All-in-One IGCSE Business Studies (Y10)

All-in-One IGCSE Business Studies (Year 10)

เชื่อมโลกธุรกิจจริง สู่เกรด A* ในสนามสอบ!* คอร์สที่ออกแบบมาให้ “เข้าใจ” มากกว่า “ท่องจำ” พร้อมเทคนิคการทำข้อสอบครบทุกรูปแบบ

🔥 Highlight ที่น้องๆ จะได้รับ:

• Real-World Learning: ปูพื้นฐาน Business Studies ผ่านตัวอย่างธุรกิจจริง ให้เห็นภาพชัดเจนและเชื่อมโยงได้ง่าย
• Strategic Exam Drill: ฝึกทำข้อสอบทั้งรูปแบบ Short Answer และ Data Response แบบเข้มข้น
• Essay Writing Master: สอนวางโครงสร้าง Essay และการพัฒนา Main Ideas ให้ตอบโจทย์ Mark Scheme
• Insider Exam Tips: เจาะลึกจุดที่นักเรียนพลาดบ่อย พร้อมเทคนิคบริหารเวลาในห้องสอบให้เป๊ะ
• Ultimate Study Kit: รับฟรี! โน้ตสรุป Key Terms/Concepts และ Past Papers แยก Unit จนถึงปีล่าสุด

🎯 คอร์สนี้เหมาะกับใคร?

• Future Entrepreneurs: น้องๆ ที่สนใจโลกธุรกิจและอยากมีพื้นฐานที่แข็งแรง
• Exam Prep (Year 10): นักเรียนที่เตรียมสอบ Unit Test, End-of-year หรือเตรียมตัวสำหรับ IGCSE รอบจริง
• Sixth Form Bound: น้องๆ ที่จะเรียนต่อ A-Level, IB หรือ AP ในสาย Business

✨ สิทธิพิเศษเฉพาะนักเรียน Knockout!

✅ Direct Mentor: ปรึกษาเนื้อหา ส่งการบ้าน หรือให้ครูตรวจงานเขียนได้โดยตรงแบบ 1:1
✅ Member Discount: รับส่วนลดทันที 5% สำหรับคอร์สถัดไป

📍 สอบถามข้อมูลเพิ่มเติม: Line OA: @Knockout.Economic

เนื้อหาภายในคอร์ส

• CHAPTER 1 — Business Activity
  • 1-1 Concepts of needs, wants, scarcity and opportunity cost
  • 1-2 Factors of production
  • 1-3 Importance of specialisation and division of labour
  • 1-4 The concept of adding value and how added value can be increased
  • 1-5 Exercise — Understanding business activity
• CHAPTER 2 — Classification of Businesses
  • 2-1 Business activity in terms of primary, secondary and tertiary sectors
  • 2-2 Mixed economy
  • 2-3 Exercise — Classification of business
• CHAPTER 3 — Enterprise, Business Growth and Size
  • 3-1 Characteristics of successful entrepreneurs
  • 3-2 Contents of a business plan
  • 3-3 Why and how governments support business start-ups
  • 3-4 Methods of measuring business size
  • 3-5 The usefulness of measuring the size of a business
  • 3-6 Different ways in which businesses can grow
  • 3-7 Advantages and disadvantages of horizontal integration
  • 3-8 Advantages and disadvantages of vertical integration
  • 3-9 Advantages and disadvantages of conglomerate integration
  • 3-10 Why some businesses grow while others remain small
  • 3-11 Problems linked to business growth and how these might be overcome
  • 3-12 Why some businesses stay small
  • 3-13 Why some businesses fail
  • 3-14 Exercise — Enterprise, business growth and size
• CHAPTER 4 — Types of Business Organisation
  • 4-1 Overview — Different forms of business organisation
  • 4-2 Sole trader
  • 4-3 Partnership
  • 4-4 Private limited companies
  • 4-5 Public limited companies
  • 4-6 Joint ventures
  • 4-7 Franchising
  • 4-8 Public sector
  • 4-9 Exercise — Types of business organisation
• CHAPTER 5 — Business Objectives and Stakeholders
  • 5-1 Need for business objectives and the importance of them
  • 5-2 Different business objectives
  • 5-3 The role of stakeholder groups involved in business activity
  • 5-4 Objectives of the public sector
  • 5-5 Exercise — Business objectives and stakeholder objectives
• CHAPTER 6 — Motivation
  • 6-1 Why people work
  • 6-2 The concept of human needs and motivational theories
  • 6-3 Financial rewards
  • 6-4 Non-financial rewards
  • 6-5 Exercise — Motivating workers
• CHAPTER 7 — Organisation and Management
  • 7-1 Organisational charts
  • 7-2 The role of management
  • 7-3 Leadership styles
  • 7-4 Trade unions
  • 7-5 Exercise — Organisation and management
• CHAPTER 8 — Recruitment, Selection and Training
  • 8-1 Recruitment and selecting employees
  • 8-2 Part-time and full-time employees
  • 8-3 The importance of training and methods of training
  • 8-4 Why reducing the size of the workforce might be necessary
  • 8-5 Legal control and minimum wage
  • 8-6 Exercise — Recruitment, selection and training
• CHAPTER 9 — Internal and External Communication
  • 9-1 Why effective communication is important and methods to achieve it
  • 9-2 Overview of communication methods and verbal communication
  • 9-3 Written communication
  • 9-4 Visual communication and choosing appropriate methods
  • 9-5 Communication barriers
  • 9-6 Exercise — Internal and external communication
• CHAPTER 10 — Marketing, Competition and the Customer
  • 10-1 The role of marketing
  • 10-2 Market changes
  • 10-3 What is meant by a market
  • 10-4 Market segmentation
  • 10-5 Exercise — Marketing, competition and the customer
• CHAPTER 11 — Market Research
  • 11-1 Product-oriented vs market-oriented businesses
  • 11-2 Primary and secondary research
  • 11-3 Methods of primary research
  • 11-4 Methods of secondary research
  • 11-5 Presentation of market research data
  • 11-6 Exercise — Market research
• CHAPTER 12 — Marketing Mix: Product
  • 12-1 Overview of the marketing mix and types of products
  • 12-2 Process of developing new products
  • 12-3 Costs and benefits of developing new products
  • 12-4 Brand name, brand identity, brand image and brand loyalty
  • 12-5 The role of packaging
  • 12-6 Product life cycle and how to extend it
  • 12-7 Exercise — Marketing mix: Product
• CHAPTER 13 — Marketing Mix: Price
  • 13-1 Pricing methods
  • 13-2 Price elastic and price inelastic demand
  • 13-3 Exercise — Marketing mix: Price
• CHAPTER 14 — Marketing Mix: Promotion
  • 14-1 Aims of promotion
  • 14-2 Above-the-line promotion
  • 14-3 Below-the-line promotion
  • 14-4 Choosing appropriate promotion strategies
  • 14-5 Exercise — Promotion
• CHAPTER 15 — Marketing Mix: Place and Marketing Strategy
  • 15-1 Distribution channels
  • 15-2 E-commerce
  • 15-3 Choosing appropriate distribution channels
  • 15-4 Marketing strategies
  • 15-5 Legal controls related to marketing
  • 15-6 Opportunities and challenges of entering new international markets
  • 15-7 Exercise — Marketing strategy