SECTION1: BUSINESS OBJECTIVES AND STRATEGY

CHAPTER 1
CORPORATE OBJECTIVES

CHAPTER 2
THEORIES OF CORPORATE STRATEGY

CHAPTER 3
SWOT ANALYSIS

CHAPTER 4
IMPACT OF EXTERNAL INFLUENCES

SECTION2: BUSINESS GROWTH

CHAPTER 5
GROWTH

CHAPTER 6
ORGANIC GROWTH

CHAPTER 7
INORGANIC GROWTH

CHAPTER 8
PROBLEMS ARISING FROM GROWTH

SECTION3: DECISION-MAKING TECHNIQUES

CHAPTER 9
QUANTITATIVE SALES FORECASTS

CHAPTER 10
INVESTMENT APPRAISAL

CHAPTER 11
DECISION TREES

CHAPTER 12
CRITICAL PATH ANALYSIS

CHAPTER 13
CONTRIBUTION

SECTION4: INFLUENCES ON BUSINESS DECISIONS

CHAPTER 14
CORPORATE CULTURE

CHAPTER 15
STAKEHOLDER MODEL VS SHAREHOLDER MODEL

CHAPTER 16
BUSINESS ETHICS

SECTION5: ASSESSING COMPETITIVENESS

CHAPTER 17
INTERPRETATION OF FINANCIAL STATEMENTS

CHAPTER 18
RATIO ANALYSIS

CHAPTER 19
HUMAN RESOURCES

SECTION6: MANGING CHANGE

CHAPTER 20
KEY FACTORS IN CHANGE

CHAPTER 21
CONTINGENCY PLANNING