SECTION1: GLOBALISATION

CHAPTER 22
GROWING IN ECONOMY

CHAPTER 23
INTERNATIONAL TRADE AND BUSINESS GROWTH

CHAPTER 24
FACTORS CONTRIBUTE GLOBALIZATION

CHAPTER 25
PROTECTIONISM

CHAPTER 26
TRADING BLOC

SECTION2: GLOBAL MARKETS AND BUSINESS EXPANSION

CHAPTER 27
CONTRIBUTIONS THAT PROMPT TRADE

CHAPTER 28
ASSESSMENT OF A COUNTRY AS A MARKET

CHAPTER 29
ASSESSMENT OF A COUNTRY AS A PRODUCTION LOCATION

CHAPTER 30
REASONS FOR GLOBAL MERGERS, TAKEOVERS OR JOINT VENTURE

CHAPTER 31
GLOBAL EXPANSION AND UNCERTAINTY

SECTION3: GLOBAL MARKETING

CHAPTER 32
GLOBAL MARKETING

CHAPTER 33
NICHE MARKETS

CHAPTER 34
CULTURAL AND SOCIAL FACTORS

SECTION4: GLOBAL INDUSTRIES AND COMPANIES

CHAPTER 35
THE IMPACT OF MNCS

CHAPTER 36
INTERNATIONAL BUSINESS ETHICS

CHAPTER 37
CONTROLLING MNC