Course Content
ดาวน์โหลดชีทเรียน สรุปโน้ต ได้ที่นี่
-
ชีทเรียนคอร์ส IGCSE Business studies-Year10
-
โน้ตสรุปเนื้อหา IGCSE Business Studies
-
ข้อสอบท้ายบท(Unit test)
CHAPTER 1 Understanding business activity
-
Concepts of needs, wants, scarcity and opportunity cost
10:07 -
Factors of production
11:43 -
Importance of specialisation and division of labour
20:53 -
The concept of adding value and how added value can be increased
17:52 -
Exercise – Understanding business activity
13:33
CHAPTER 2 Classification of businesses
-
Business activity in terms of primary, secondary and tertiary
24:42 -
Mixed economy
08:05 -
Exercise – Classification of business
09:28
CHAPTER 3 Enterprise, business growth and size
-
Characteristics of successful entrepreneurs
23:46 -
Contents of a business plan
08:36 -
Why and how governments support business start-ups
05:45 -
Methods of measuring business size
16:20 -
The useful of measuring size of business
05:16 -
Different ways in which businesses can growth
18:30 -
Advantages and disadvantages HORIZONTAL INTEGRATION
08:50 -
Advantages and disadvantages VERTICAL INTEGRATION
15:39 -
Advantages and disadvantages CONGLOMERATE INTEGRATION
06:33 -
Why some business grow and other remain small
10:45 -
Problems linked to business growth and how these might be overcome
13:18 -
Why some businesses stay small
05:04 -
Why some businesses fail
19:34 -
Exercise-Enterprise, business growth and size
23:13
CHAPTER 4 Types of business organisation
-
Overview-different forms of business organisation
04:24 -
Sole Trader
14:34 -
Partnership
12:38 -
Private limited companies
19:01 -
Public limited companies
22:35 -
Joint ventures
07:43 -
Franchising
20:09 -
Public sector
14:35 -
Exercise-Type of business organisation
17:04
CHAPTER 5 Business objectives and stakeholders objectives
-
Need for business objectives and the importance of them
07:10 -
Different business objectives
25:08 -
The role of stakeholder groups involved in business activity
32:03 -
The objectives of public sector
06:14 -
Exercise-Business objectives and stakeholders objectives
19:36
CHAPTER 6 Motivation workers
-
Why people work?
09:58 -
The concept of human needs and motivational theories
24:06 -
Financial rewards
34:53 -
Non-Financial rewards
16:55 -
Exercise-motivation workers
14:44
CHAPTER 7 Organisation and management
-
Organisational charts
28:06 -
The role of management
18:26 -
Leadership styles
19:27 -
Trade unions
14:27 -
Exercise-organisation and management
14:10
CHAPTER 8 Recruitment, Selection and Training
-
Recruitment and selecting employees
39:34 -
Part-time and full-time employees
10:26 -
The importance of training and the methods of training
22:35 -
Why reducing the size of the workforce might be necessary
18:34 -
Legal control and minimum wage
15:49 -
Exercise-Recruitment, Selection and Training
11:15
CHAPTER 9 Internal and External communication
-
Why effective communications is important ? & method to achieve it
15:06 -
Overview communication methods and Verbal communication
09:34 -
Written communication
07:05 -
Visual communication and recommend which method to use in given circumstances
07:27 -
Demonstrate an awareness of communication barriers
15:02 -
Exercise-Internal and External communication
16:42
CHAPTER 10 Marketing, Competition and the customer
-
The role of marketing
17:19 -
Market changes
18:10 -
What is meant by a market
16:14 -
Market segmentation
10:37 -
Exercise-Marketing, competition and the customer
14:09
CHAPTER 11 Market research
-
Market-Product Oriented & Primary-Secondary Research
15:28 -
Methods or primary research
14:54 -
Methods of secondary research
11:58 -
Presentation of data from market research
07:01 -
Exercise-Market research
17:33
CHAPTER 12 The marketing mix-product
-
Overview-marketing mix and type of product
10:05 -
Process of developing new products
09:39 -
The costs and benefits of developing new product
07:16 -
Brand name, Brand Identity, Brand Image and Brand loyalty
14:10 -
The role of packaging
05:16 -
Product life cycle and how to extend product life cycle
29:13 -
Exercise-Marketing mix-Product
11:40
CHAPTER 13 Price
-
Pricing methods
32:36 -
Price elastic demand and inelastic demand
06:12 -
Exercise- Marketing mix: Price
13:44
CHAPTER 14 Promotion
-
Aims of promotion
14:58 -
The different forms of promotion (Above the line)
19:43 -
Different form of promotion (Below the line)
07:18 -
Recommend and justify an appropriate promotion in a given situation
04:51 -
Exercise-Promotion
16:26
CHAPTER 15 Place
-
The different in distribution channels
35:32 -
E-commerce
17:45 -
Recommend and justify an appropriate distribution channel
06:56 -
Exercise-Place
17:29
CHAPTER 16 Marketing Strategy
-
Marketing Startegies
16:19 -
The nature and impact of legal controls related to marketing
06:30 -
The opportunities and problems of entering new markets abroad
11:43 -
Exercise-Marketing strategy
08:49