SECTION 1: UNDERSTANDING BUSINESS ACTIVITY

CHAPTER 1
BUSINESS ACTIVITY

CHAPTER 2
CLASSIFY OF BUSINESS

CHAPTER 3
ENTERPRISE/BUSINESS GROWTH AND SIZES

CHAPTER 4
TYPE OF BUSINESS ORGANIZATION

CHAPTER 5
BUSINESS OBJECTIVES AND STAKEHOLDER OBJECTIVES

SECTION 2: PEOPLE IN BUSINESS

CHAPTER 6
MOTIVATING WORKERS

CHAPTER 7
ORGANIZATION AND MANAGEMENT

CHAPTER 8
RECRUITMENT/ SELECTION AND TRAINING OF WORKERS

CHAPTER 9
INTERNAL AND EXTERNAL COMMUNICATION

SECTION 3: MARKETING

CHAPTER 10
MARKETING, COMPETITION AND CUSTOMER

CHAPTER 11
MARKET RESEARCH

CHAPTER 12
THE MARKETING MIX – PRODUCT

CHAPTER 13
THE MARKETING MIX : PRICE

CHAPTER 14
THE MARKETING MIX – PROMOTION AND TECHNOLOGY MARKETING

CHAPTER 15
THE MARKETING MIX : PLACE

CHAPTER 16
MARKETING STRATEGY